How to create great questions on TruePublic

How to Create Great Questions on TruePublic

At TruePublic, we believe that surveys don’t have to be sterile and boring for the data to be scientifically sound and useful.

Our experience has shown that you can ask users questions that are fun to answer and still provide valuable insights to brands.

This is our short and sweet guide with some ideas on how to make survey questions that are fun and informative at the same time. 

1. Come up with fun scenarios – our users LOVE them! And you’ll get a better idea of sentiment

Rather than asking questions that sound theoretical, bring the case closer to the skin – put it into a scenario, be free to use wording that really expresses the sentiment you are trying to understand and watch the number of votes grow.

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How to create great questions on TruePublic

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How to create great questions on TruePublic

2. Utilize the different question types

Multiple-choice type questions are oftentimes the first intuitive reaction when thinking about surveys, but the availability of different question types allows you to introduce a nice diversity in user experience, while also gathering more insightful data. Take this number type question for example.

Example 1 – After:

How to create great questions on TruePublic

If you’re wondering how users feel about your brand or an experience related to your brand, use the Rating question type. Our users love voting on it, and it’s the most direct way for them to express their general feelings about a brand.

Example 2 – Before: 

How to create great questions on TruePublic

Example 2 – After:

How to create great questions on TruePublic

3. In some cases, questions can be combined to keep the overall survey short, and thus gather more responses on each question

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Question 1. Do you have a pet?

How to create great questions on TruePublic

Question 2. What is your opinion on pets in strollers?

How to create great questions on TruePublic

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How to create great questions on TruePublic

4. Get the under 30 crowd on your side by keeping a casual tone


This is especially true when having several Yes/No type questions (think using “You bet!/Nah, not my thing/I’m not sure” instead of the “Yes/No/Don’t know), but it could also be used in other cases.

The use of this point largely depends on your brand and the voice of your brand. You might choose to keep the tone more formal or keep it casual, even add humor – all depending on different factors:

  • How your brand already interacts with customers and potential customers
  • The kind of research you’re conducting and the type of questions you want to ask 
  • Your own experience with assigning quantitative measures to the qualitative data. If you’re used to converting the less formal wording (like in the example below) into numbers for analysis, feel free to go for it here. We and our users are all in!

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How to create great questions on TruePublic

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How to create great questions on TruePublic

Summing up

Reaching the audience and target number of votes with boring questions is hard. The more fun people have while answering the questions, the more engaged and motivated they will be to answer more. Creating questions that your audience is likely to love is also way more fun for you! We are always happy to support and offer our expert help if you need it in this creative process, just contact us at insights@truepublic.com or via live chat once you’re logged in.